5 Key Tips for Choosing the Best Salesforce Partner
If you have big sales goals this year, then you need to consider a number of factors to attain...
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Automation Helps You Establish a Global Museum Brand
Developing a global brand will take the concentrated effort of everyone in your organization. It...
Museum Gallery and Collection Management on the Cloud
Most museums are aware that ticket sales are the life blood of all museums. Despite this,...
Minneapolis Institute of Art Journey into the Cloud Solutions
Art Museum Management Software in the Cloud
Art museums deal with stiff competition. People...
How the Institute of Contemporary Art Developed their Customer-Centric Focus
Last year, the Institute of Contemporary Art in Miami welcomed over 150 thousand visitors through...
Digital Transformation Brings Art Museums into the Digital Age
In today’s world, art museums must compete with many new entertainment options. Coupled with...
Retrieving User Intent for Anonymous, Intensive, and Repeat Customers
User intent is the key to successful marketing and sales in today’s business market. When your...
Predict User Intent with Machine Learning (AI, Recommender Systems)
Intent Marketing
Intent data is the behavioral and transactional information collected from...
Building an ABM Foundation Data-driven account selection and modeling
Account based Marketing
Account-based marketing (ABM) focuses a vendors marketing and sales...
Predictive Lead Scoring vs. Traditional: Features & Challenges
What is lead scoring?
According to Wikipedia, lead scoring is hierarchically ranking prospects...
AI and Analytics: Unlocking B2B Prospecting Potential with User Intent Data
User Intent Data – In a B2B context
'User intent data' are digital clues people leave across the...
Artificial Intelligence in Digital Process Automation
Business process management
Business processes are (people or system) activities and information...