Automation has been a life saver for tons of folk around the world – and as AI has gained more popularity (and even more to come), businesses have all the tools they need to continue staying competitive. AI has offered businesses of all sizes, in all industries, the tools to streamline many of their business processes – marketing included. Today, we’ll walk through how to use AI to automate your digital marketing with specific examples of tools we find most useful.
1. Content Creation and Curation
When you’re working on content, you’ll quickly learn that constantly creating engaging content isn’t easy. The ideas don’t always flow, and creating the content itself can be taxing. Some AI tools can help you brainstorm, draft articles, and even curate relevant content from the web for your use.
Tool Example: Jarvis (now Jasper) - Jasper is an AI writing assistant that helps you generate high-quality content for blogs, social media posts, and more. It uses advanced algorithms to understand your requirements and create content that resonates with your audience.
2. Social Media Management
It’s no longer a world in which we’re heads down on one channel, nope. Specifically when it comes to social media, we have to be at the top of the explore page for Meta platforms, X, TikTok, LinkedIn, you name it. Managing all of these platforms can be time-consuming, but with the help of AI tools, automated scheduling, posting, and even responding to comments can be made easy.
Tool Example: Hootsuite - Hootsuite uses AI to schedule posts at optimal times, curate content, and analyze social media performance. Its AI-driven features ensure you engage with your audience effectively without manual intervention.
Tool Example: Buffer - Buffer’s AI-driven recommendations help you schedule posts when your audience is most active. It also provides insights on engagement to refine your social media strategy.
3. Email Marketing
Personalized content is top of mind when building out email marketing campaigns. AI can help work on that personalization as well as segmenting your audience and even giving you the blueprint for finding the best times to send emails for maximum engagement.
Tool Example: Mailchimp - Mailchimp’s AI-powered tools help you create personalized email campaigns, segment your audience based on behavior, and optimize send times to increase open rates and conversions.
Tool Example: HubSpot - HubSpot’s AI capabilities include email personalization, automated workflows, and detailed analytics to track campaign performance.
4. SEO and Content Optimization
SEO is a hit or miss with AI. Realistically, some search engines are negatively marking AI-generated content, which is why outlines are the best use of AI in drafting content. However, AI tools can help review your website and suggest or even implement improvements to boost your organic ranking. These tools can also help with the keyword research you’ll need to do.
Tool Example: SEMrush - SEMrush offers AI-driven SEO tools that provide keyword suggestions, content optimization tips, and competitive analysis to improve your website’s visibility.
Tool Example: Clearscope - Clearscope uses AI to analyze top-performing content in your niche and provide recommendations to enhance your content’s relevance and ranking.
5. Customer Relationship Management (CRM)
While AI is amazing, the actual relationship between you and your customers is becoming more important than ever. The reason? Psychologically, there are so many false connections made with AI-generated bot responses, engagement, etc. Anyway, AI-powered or AI-supported CRMs can automate customer interactions, predict user behavior, and even provide real-time insights to improve the relationships.
Tool Example: Salesforce - Salesforce’s AI, known as Einstein, automates routine tasks, predicts sales outcomes, and provides actionable insights to enhance customer engagement.
Tool Example: Zoho CRM - Zoho’s AI assistant, Zia, helps you automate sales activities, analyze customer data, and gain insights to improve your marketing strategies.
Visit Zoho CRM
6. Advertising
Ads is where AI really shines. It’s usually third party tools, or some sort of integration, but AI can optimize your ads by looking at current or historical performance data and making adjustments in real time to improve ROI.
Tool Example: Google Ads - Google’s AI tools help you automate bidding, create dynamic search ads, and optimize ad placements to get the best results from your campaigns.
Tool Example: AdRoll - AdRoll uses AI to retarget potential customers, personalize ads, and optimize campaigns across multiple platforms.
Takeaways
Using AI to automate any aspect of your digital marketing can do a lot of heavy lifting in terms of taking over repetitive and mundane tasks. For beginners, you can stop wasting the small time on admin work with your new found companion sitting in the driver's seat. You can also reduce costs and improve efficiency across the board. By integrating AI tools into your marketing strategy, you can focus more on creative and strategic aspects while letting technology handle the repetitive and data-intensive tasks.
If you need a helping hand integrating or becoming familiar with any of these tools, reach out to CETDIGIT today!
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