If you want to kick your social media presence into high gear, it’s time to take advantage of all the tools at your disposal. We already know that customer relationship management is one of the most powerful tools for engaging customers through personalized messaging and engagements, even though it’s typically used for email communications and sales. But what if there was a new integration that combined social media and CRM strategies into a long-awaited SCRM? Well, your prayers have been answered–it exists, and today we’re going to explain how it works. Let’s dive in.
Imagine if you could track all customer interactions with your brand on all social media platforms. Suddenly, you know your customers better than they know themselves. You’ve got insights on their preferences, behavior, and feedback. This power exists with Social Media CRM (SCRM), and allows you to tailor specific messaging to specific customers, meaning you can create personalized interactions. People love those. In turn, your customer satisfaction and loyalty is improved. Real-time engagement becomes a reality as you’ll be able to respond to customer queries and feedback as it's coming in, showing your customers that you value their opinions. Additionally, targeted campaigns can be more easily created using those social media insights and audience segmentations.
A unified communication platform is every businesses’ dream. No more cycling through 500 tabs to respond to your customers. Once your CRM is integrated with your social media, you’ve got a seamless communication flow. This ensures that no customer ever goes unnoticed. Automated responses can be set up for common queries, and consistent messaging across all channels can be more easily maintained, ensuring that your brand’s tone and messaging remains uniform.
Combining social media and CRM means you’re not just responding to your customers on-time and in a personalized way, but that you’re getting ahead of their needs. Since you have a 360 view of your customers, you have better decision-making potential and predictive capabilities. This, in turn, gives you more efficient processes. Proper data integration and advanced analytics is a huge part of this increased efficiency. You also save tons of time by automating routine tasks.
The first step to doing this integration right is choosing the right tools for the job. Choose a CRM and social media platform that are compatible with one another. Not all of them play nice together. Next, train your team until they are experts in using the integrated system to its full potential. Then, monitor and adjust your system to keep it running at peak performance. It’s all about maximizing the integration and making the most of your money down.
Integrating socials with your CRM is quickly becoming a must-have for enterprise-level businesses. Enhance customer engagement, streamline communication, and improve business efficiency. Engage across all platforms. This integration is your ticket to maximum efficiency and a competitive edge. For more insights on enterprise customer relationship management and CRM social media integration, stay tuned to our blog.