Marketing Automation Improves the ROI for Museums
As the cultural and education markets grow more competitive, museums must take advantage of...
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Automation Helps You Establish a Global Museum Brand
Developing a global brand will take the concentrated effort of everyone in your organization. It...
Museum Gallery and Collection Management on the Cloud
Most museums are aware that ticket sales are the life blood of all museums. Despite this,...
Museum Marketing Challenges & Solutions in Digital Transformation Era
Museums: Challenges
The digital revolution has brought with it a host of amazing opportunities for...
Minneapolis Institute of Art Journey into the Cloud Solutions
Art Museum Management Software in the Cloud
Art museums deal with stiff competition. People...
How the Institute of Contemporary Art Developed their Customer-Centric Focus
Last year, the Institute of Contemporary Art in Miami welcomed over 150 thousand visitors through...
Digital Transformation Brings Art Museums into the Digital Age
In today’s world, art museums must compete with many new entertainment options. Coupled with...
Retrieving User Intent for Anonymous, Intensive, and Repeat Customers
User intent is the key to successful marketing and sales in today’s business market. When your...
Challenges & Requirements for Building a Predictive Analysis Model
Predictive Analysis
What is, Where is Used
Predictive analysis is a branch of data analytics that ...
Predict User Intent with Machine Learning (AI, Recommender Systems)
Intent Marketing
Intent data is the behavioral and transactional information collected from...
Building an ABM Foundation Data-driven account selection and modeling
Account based Marketing
Account-based marketing (ABM) focuses a vendors marketing and sales...
Predictive Lead Scoring vs. Traditional: Features & Challenges
What is lead scoring?
According to Wikipedia, lead scoring is hierarchically ranking prospects...