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B2B pipeline optimization in Salesforce Sales and marketing alignment
Introduction
Most industry-leading companies already know how important it is to create alignment...
Salesforce sales and marketing alignment in integration scenarios
When marketing focuses on maximizing lead generation and sales centers on closing as many deals as...
Defining your Museum through its Global Presence
Establishing a global brand is about defining who and what you are as an organization. It is your...
Marketing Automation Improves the ROI for Museums
As the cultural and education markets grow more competitive, museums must take advantage of...
Automation Helps You Establish a Global Museum Brand
Developing a global brand will take the concentrated effort of everyone in your organization. It...
Museum Gallery and Collection Management on the Cloud
Most museums are aware that ticket sales are the life blood of all museums. Despite this,...
Museum Marketing Challenges & Solutions in Digital Transformation Era
Museums: Challenges
The digital revolution has brought with it a host of amazing opportunities for...
Minneapolis Institute of Art Journey into the Cloud Solutions
Art Museum Management Software in the Cloud
Art museums deal with stiff competition. People...
How the Institute of Contemporary Art Developed their Customer-Centric Focus
Last year, the Institute of Contemporary Art in Miami welcomed over 150 thousand visitors through...
Digital Transformation Brings Art Museums into the Digital Age
In today’s world, art museums must compete with many new entertainment options. Coupled with...
Retrieving User Intent for Anonymous, Intensive, and Repeat Customers
User intent is the key to successful marketing and sales in today’s business market. When your...
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