Regardless of the industry you’ve chosen, you’ve heard of your company’s email marketing efforts. It’s a channel of communication that continues to be successful at the enterprise-level (for our big fish) in terms of marketing strategies. We still have a lot to go before 2024 ends which means the email marketing platforms will evolve and already have a lot offering features such as enhanced engagement, deliverability help, and everyone’s favorite; ROI. Today, we’ll talk through some of the best enterprise marketing platforms so far through 2024, discussing their features, benefits, and what makes them the sore thumb in a crowd of so many choices.
1. HubSpot Marketing Hub
Unless you’ve been living under a rock, HubSpot is the enterprise equivalent of a “household name.” The platform continues to be a favorite for its all-in-one dashboards and platform. When it comes to email marketing, managing campaigns on HubSpot is easy since they have a very user-friendly interface, powerful automation, and tools for creating and managing email campaigns specifically.
Key Features:
- Advanced email automation and workflows
- Personalized email content based on user behavior
- In-depth analytics and reporting
- Seamless integration with CRM and other marketing tools
- A/B testing and optimization tools
Why HubSpot?
Since HubSpot has created an amazing ecosphere of marketing tools, sales tools, and CRM tools, it’s stood out as the top choice for enterprises looking to streamline marketing efforts. Outside of all the cool automations, workflows, or any other tool, HubSpot also provides a pretty impressive selection of analytic and reporting tools so you can extract the most valuable insights without having to fight the data. A/B testing will never be easier.
2. Salesforce Marketing Cloud
Another powerhouse in the marketing sphere, Salesforce Marketing Cloud has stood out as an option for enterprise email marketing. Not only does it also provide a suite of personalization tools and features, but it also comes with the benefit of being scalable. No matter the need, Salesforce is designed to fit the needs of larger businesses.
Key Features:
- AI-driven personalization with Einstein
- Comprehensive journey builder for customer experience management
- Real-time customer data integration
- Robust segmentation and targeting
- Cross-channel campaign management
Why Salesforce?
Remember, personalized emails achieve an impressive open rate of 29% and an outstanding click-through rate of 41%. Salesforce Marketing Cloud specifically excels in the arena of providing personalization features alongside their already existing personalized customer experience. With the hype of AI, Salesforce has recently implemented a ton of AI-driven tools which help with the real-time data integrations which marketers can use to create targeted and effective email campaigns.
3. Marketo Engage
Adobe is typically known for their creative suite, you know, Photoshop, Illustrator, InDesign, and the likes. However, they’ve also created a leading platform for marketing automations which has become a go-to for B2B enterprises. Enter Marketo Engage. The platform offers a ton of personalization, automation, and design features specifically meant to enhance anyone’s email marketing effectiveness.
Key Features:
- Advanced lead management and scoring
- Dynamic content personalization
- Detailed analytics and reporting
- Integration with Adobe Experience Cloud
- Multi-touch attribution
Why Marketo Engage?
We always say to play to our strengths or our advantage. Marketo Engage’s strength sits in the lead management and scoring realm. This is most likely why B2B enterprises love the platform as they continuously need a solution to nurturing leads and driving conversions through personalized email marketing.
4. Mailchimp
If you’re a marketer, chances are you began your email experience with Mailchimp. It's a simple, effective, and versatile email marketing platform designed to fit the needs of both small businesses and large enterprises. As mentioned, Mailchimp has always been known for its affordability and its ease of use.
Key Features:
- Intuitive drag-and-drop email builder
- Advanced audience segmentation
- Comprehensive reporting and analytics
- Automated email workflows
- Integration with various e-commerce platforms
Why Mailchimp?
A part of increasing your bottom line is finding all of the cost-effective solutions, right? Well, Mailchimp is ideal for enterprises looking to do just that while also keeping the usefulness and power brought by Mailchimp as an email marketing tool. Its user-friendly UI/UX and extensive integration options make it a popular choice among everyone!
5. Sendinblue
A newer name to the game, Sendinblue has made a name for itself in the email marketing world. Offering a wide range of features, Sendinblue offers solutions needed most by enterprise-level marketers focusing on deliverability, automation, and coordination.
Key Features:
- Advanced marketing automation
- Transactional email capabilities
- SMS marketing integration
- Real-time analytics and reporting
- Drag-and-drop email editor
Why Sendinblue?
Deliverability is a massive area for email marketing. If you can’t deliver to proper email addresses or you’re constantly landing in the spam, Sendinblue is a great choice. They also offer multi-channel marketing capabilities in order to promote and enhance the email marketing side of things. Its affordable pricing plans also provide great value for money.
Takeaways
We get it, it’s not easy, but choosing the right email platform is critical for enterprises aiming to utilize and maximize their email marketing investment in 2024. The platforms mentioned above offer their own unique features and benefits, one of which hopefully speaks to you and your business needs. Whether you’re prioritizing the automation side of email marketing, personalization, or even integration, there’s always a solution out there to help achieve your marketing goals – more specifically your email marketing goals. Write down your needs, consider the key features you’re looking for, and take your pick.
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