Boost B2B Sales with Pardot

Boost B2B Sales and ROI with Affordable Marketing Automation

The use of an effective and efficient Marketing Automation solution can make a significant difference in the ROI of your investment in a CRM, along with an increase in your B2B sales. A CRM alone is simply not enough to get you where you want to go because the CRM in itself is primarily focused on drawing in individual leads. By adding a marketing automation solution, such as Pardot B2B Marketing Automation by Salesforce, you can create the opportunity for direct marketing to the necessary segments of the leads.

Integrated sales automation makes it possible to run campaigns and provide stronger leads to the sales team. Salesforce Pardot automation is an affordable program that can increase the ROI on CRM by helping your business prioritize, consolidate, and also convert over to a better means of conducting business.

Reasons to Implement Pardot Automation

The Salesforce Pardot automation provides an affordable foundation for better marketing strategies. Pardot implementation provides a full suite of tools that help marketers create meaningful connections, generate more of a pipeline, and empower sales to close more deals.

• Stronger email marketing
• Ability to test the website pages and offers
• Gain more accessibility to leads
• Nurture your leads
• Improve overall performance

How Pardot can Increase Sales

The right integrated sales and marketing software, such as Salesforce Pardot, can help increase sales in a number of different ways.

• Increasing the number of leads
• Creating stronger relationships with clients, on their terms
• Building stronger and more personalized campaigns
• Measuring the performance of those campaigns
• Capturing the core marketing ROI

Increasing the capabilities of your sales cycle. Find out more about how companies have benefited from Pardot in Personalized marketing to save time and turn their business from a 'seller' into a 'friend'.

Ways to Increase ROI with Pardot integrated marketing software

When looking to increase your performance and maximize the ROI, there is a strong need for exactly the right marketing technology. Salesforce Pardot marketing automation can help you reach your goals. This automation has the ability to increase the overall value and impact of your content as well improve the conversion rates associated with leads, increase customer satisfaction, and build repeat purchasing with clients. Pardot is considered a great starting point when looking to evaluate potential partners that can help improve your marketing ROI.

Steps that can be taken to Improve ROI through Pardot Implementation

 When it comes to boosting B2B sales and ROI with affordable marketing automation, your business can gain the capability to reach its full performance potential in any given market with Salesforce Pardot. 

• Establish a scoring system. As a B2B marketer, it is important to track information related to your clients, such as their job title, industry, budget, revenues, and employee size. You can also track the time spent on your website and the amount of content downloaded.
• Create a landing page and consider using A/B testing for the page.
• Promote your content through the development of emails tailored at increasing sales.
• Utilize social media to share across multiple networks.
• Retain contact information, activate email workflows, and utilize these workflows to track the interactions with your contacts to see what leads to follow first.
• Provide a high level of support to your sales team.
• Utilize the software to provide value, strong content, support, and feedback.