HubSpot Inbound Marketing Plans
Our plans help you to get started with inbound marketing using HubSpot's powerful platform
Standard
Research Phase
- Analysis of Your Current Marketing & Brand
- An Outline of Your Business Goals
- A Competitive Analysis
- Definition of Your Value Proposition
- Best Prospect and Quality Lead Identification
- Development of Buyer Personas
- Definition of Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL)
- Definition of Your Key Performance Indicators(KPI’s)
- Campaign Development Strategy: Identification of Tasks Required to Launch Campaign
- Drive Traffic Strategy: Blogging, Social Media, Search Engine Optimization
- Generate Lead Strategy
- Convert Leads to Sales Strategy: Marketing Automation and Contact Management
- Marketing Analysis & Reporting Plan
Integrated Campaign Phase
- Website Development & Optimization (On-demand)
- Business Blogging (4/month)
- Campaigns (Integrated Blog + Social Media + Email Marketing /Nurturing ) (4/month)
- Social Media Management, Set-Up & Customization of Social Media Accounts (4+ Social Platforms)
- Video Marketing (Integrated Channel Marketing) (On-demand)
- Other Visual Content Creation & Marketing (Infographics, Slideshows, etc.)
- Premium Content Marketing (2/month)
- Landing Pages (2/month)
- Calls to Action (CTAs) (2/month)
- Contacts & Database Setup
- Marketing Automation : Advanced Workflow / Lead Nurturing Campaign Per Buying Persona & Offer (1 sequence)
- Lead Management, Segmentation and Establishing Workflows With Sales Team (Per Sequencing)
- On-Page SEO Review & Updates (All Pages)
- Company News letter (Monthly)
- Attribution, Measurement and Reporting
- Advanced Product Listing Ad (PLA) Management
- Data Feed Optimization (DFO)
- Search Engine Marketing (SEM)
- Display & Remarketing
- Database Marketing in Paid Search
- Off-Page SEO (Link Building & Local SEO)
Standard Services
- CRM Integration: Hubspot (w/ Additional Automation Plugins)
- HubSpot Management
- Monthly Competitor Analysis
Aggressive
- Analysis of Your Current Marketing & Brand
- An Outline of Your Business Goals
- A Competitive Analysis
- Definition of Your Value Proposition
- Best Prospect and Quality Lead Identification
- Development of Buyer Personas
- Definition of Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL)
- Definition of Your Key Performance Indicators (KPI’s)
- Campaign Development Strategy: Identification of Tasks Required to Launch Campaign
- Drive Traffic Strategy: Blogging, Social Media, Search Engine Optimization
- Generate Lead Strategy
- Convert Leads to Sales Strategy: Marketing Automation and Contact Management
- Marketing Analysis & Reporting Plan
Integrated Campaign Phase
- Website Development & Optimization (On-demand)
- Business Blogging (8/month)
- Campaigns (Integrated Blog + Social Media + Email Marketing /Nurturing ) (8/month)
- Social Media Management, Set-Up & Customization of Social Media Accounts (6+ Social Platforms)
- Video Marketing (Integrated Channel Marketing) (On-demand)
- Other Visual Content Creation & Marketing (Infographics, Slideshows, etc.) (1 per week)
- Premium Content Marketing (8/month)
- Landing Pages (8/month)
- Calls to Action (CTAs) (8/month)
- Contacts & Database Setup
- Marketing Automation : Advanced Workflow / Lead Nurturing Campaign Per Buying Persona & Offer (2 sequences)
- Lead Management, Segmentation and Establishing Workflows With Sales Team (Per Sequencing)
- On-Page SEO Review & Updates (All Pages)
- Company News letter (Biweekly)
- Attribution, Measurement And Reporting
- Advanced Product Listing Ad (PLA) Management
- Data Feed Optimization (DFO)
- Search Engine Marketing (SEM)
- Display & Remarketing
- Database Marketing in Paid Search
- Off-Page SEO (Link Building & Local SEO)
Standard Services
- CRM Integration: Salesforce (w/ additional automation plugins)
- Hubspot Management
- Monthly Competitor Analysis
Optional Additions
Below services can be added to any of the Standard and Aggressive plans
| Service | Cost | Features & Services |
|---|---|---|
| PPC Management | Cost to be determined |
Includes Google, Bing, Yahoo, Facebook, Linkedin, Twitter Minimum to research the targeting channels |
| Additional services | $95 / hour | Any additional services can be arranged after a consultation and needs assessment session with the client at no charge. |
A Few Notes & Terms
Cetrix's flexible terms enable our customers to feel free to choose options and personalize the services we provide.
Key Project Personnel
Before we start a new implementation, we assign a certified consultant to manage the project. We ask all our clients to provide a single point of contact to coordinate with Cetrix’s project manager.
Delivery Method
We deliver all our services via web conferencing to expedite the implementation process and eliminate unnecessary expenses. This includes user and admin training.
Software Licenses
The Client is responsible for acquiring all software licenses. A license for every software shall be provided to Cetrix to be used throughout the implementation process.
Client Content
Except for contents that is created by Cetrix as mentioned above, all other contents must be provided by the Client. Cetrix can create more contents as an additional service.
Features and Editions
The features that we configure are subject to the availability in the specific edition of HubSpot that the client is licensed. We use hubspot.com best practices in configuring HubSpot features.
Integration with Other Applications
Cetrix provides integration services for Salesforce products, HubSpot, and analytics applications from our partners. We conduct a discovery consultation session at no cost upon request for such services.
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