Cetrix Blog

Over the past five years, I’ve watched the SaaS industry evolve through extraordinary highs and...

Are you ready to elevate your ad game? If you’re serious about driving more conversions and making...

Businesses need to connect with their audience across multiple channels: email, social media, web,...

Imagine a Monday morning that doesn’t involve diving headfirst into boring, repetitive tasks that...

Data comes from everywhere—every touchpoint we’ve implemented throws data at you. Heck, even...

Think about it: what if your sales, marketing, and customer success teams all worked in perfect...

Unless you’ve been living under a rock, you’ve most likely heard people rave or complain about AI’s...

Spending valuable time chasing cold leads or second guessing whether prospects are even worth the...

You know the feeling. Sitting in a meeting, warm cup of coffee in hand, watching your coworker...

Building the Future of SaaS Revenue Architecture

In Part 1, we explored how the SaaS industry faced...

For many startups looking to make the next move in order to scale, they’ll often hear the words “...

One of the biggest challenges facing marketers today is the shift to a world without cookies. The...